Goa Tourism Shares a Fresh Travel Story at TTF Ahmedabad

Goa is back in the spotlight. But this time, it’s not just about beaches and nightlife. At the Travel & Tourism Fair (TTF) in Ahmedabad, the Department of Tourism, Government of Goa unveiled a brand-new story for travellers. With a focus on cultural, heritage, and wellness tourism, Goa is aiming to become a year-round destination for both Indian and international tourists.

What is TTF Ahmedabad?

The TTF (Travel & Tourism Fair) is one of India’s biggest travel trade shows, where states and tourism boards promote their latest offerings. The 2025 edition in Ahmedabad gave Goa a powerful platform to reach travel agents, tour operators, and potential tourists from Gujarat and beyond.

Goa’s New Travel Story: More Than Just Beaches

At the event, Goa showcased its new brand identity focused on “Goa Beyond Beaches”. While beaches remain a top attraction, the new campaign promotes:

• Heritage tourism – Including forts, temples, churches, and old Portuguese houses
• Spiritual and wellness tourism – Yoga retreats, nature stays, and Ayurveda experiences
• Eco-tourism – Wildlife sanctuaries, waterfalls, trekking trails, and spice plantations
• Cultural tourism – Local festivals, Goan cuisine, traditional music, and folk art

This updated vision reflects Goa’s goal of offering diverse experiences for all age groups and travel styles – families, solo travellers, wellness seekers, and history lovers.

Strong Push for Domestic and Off-Season Travel

Goa Tourism is now actively working to attract more domestic tourists, especially during the monsoon and summer months. Gujarat has always been a strong market for Goa, and the state is keen to promote off-season travel with special packages and events.

Goa is also working to improve connectivity, upgrade infrastructure, and partner with local communities to provide authentic experiences while boosting rural tourism.

Also Read: Goa Tourism Breaks Records: 54.55 Lakh Tourists in Just 6 Months of 2025

Digital and Green Travel Goals

The Goa Tourism stall also promoted its efforts in:

• Digital transformation – Offering online booking, tourism maps, and mobile-friendly experiences
• Sustainable practices – Encouraging eco-friendly hotels and responsible travel habits

By balancing modern convenience with environmental care, Goa is preparing for a more conscious type of traveller.

Why This Matters

TTF Ahmedabad gave Goa Tourism a platform to change how people think about the state. It’s not just a weekend party spot anymore. From quiet spice farms to ancient temples, there’s something for everyone – and that’s exactly what the new travel story is all about.

Frequently Asked Questions (FAQs)

Q. What was Goa Tourism’s focus at TTF Ahmedabad 2025?

Goa focused on promoting cultural, wellness, and heritage tourism under its new campaign: “Goa Beyond Beaches.”

Q. Why is Gujarat important for Goa’s tourism?

Gujarat is one of the top source markets for Goa. Many domestic travellers from Gujarat visit Goa for vacations, making TTF Ahmedabad a strategic event.

Q. What are the new experiences being promoted in Goa?

Heritage walks, yoga retreats, local food trails, village stays, eco-tourism, and cultural festivals are among the newer experiences being promoted.

Q. Is Goa good to visit during off-season?

Yes, Goa Tourism is now pushing off-season travel (monsoon and summer) with special offers and lesser crowding, making it a unique experience.

(Featured Image taken from goatourism.gov.in)